Demand & collections

From buyer demand to money received.

This is where Realty Desk connects the commercial side of the transaction.

The buyer’s requirement, the flat, the demand letter, the booking and every payment — one chain, in the same system your sales team already uses.

The collections book

What was promised, what came in, and what’s still due?

Amount raised against amount received, per project. Outstanding and overdue are worked out from the same demands — not typed in separately.

Amount raised₹2.40 Cr
Amount received₹2.08 Cr
Outstanding₹32L
Upcoming₹14L
Overdue₹8L
AgingSample data
₹3.1L
₹4.6L
₹2.4L
₹1.5L
Due today1–7 days8–30 days30+ days
Ledger · Flat B-201Buyer: R. Sharma · sample
Demand #1 · Booking₹8,50,000Paid
Demand #2 · Foundation₹12,75,000Paid
Demand #3 · Slab 2₹8,50,000Due in 7 days
Reminder queued · payment due in 7 days

All figures are sample data

Aging

Which payments are getting old?

Unpaid demands are grouped by how late they are: due today, 1–7 days, 8–30 days and more than 30 days. You set the agreement and demand due days; Realty Desk does the counting.

Due todayCall before the day ends.
1–7 daysA gentle follow-up usually works.
8–30 daysNeeds a manager’s eye.
30+ daysThe money most at risk.
Smart reminders

Payment due in 7 days → reminder queued.

When a demand is coming due, Realty Desk queues a reminder for that buyer and flat. The payment shows as upcoming in collections, so nobody has to remember it.

Demand raisedDue date setReminder queuedPayment received
Payment remindersSample data
Rahul Sharma · B-201Demand #3 · ₹8,50,000 · Due in 7 days
Reminder queued
Priyanka Bora · A-103Demand #2 · ₹6,20,000 · Due in 3 days
Reminder queued
Nasrin Ahmed · C-305Demand #4 · ₹4,75,000 · 12 days overdue
Overdue · on the list
Said plainlyRealty Desk queues the reminder today. Sending it to the buyer on WhatsApp automatically comes with WhatsApp automation, which is coming next — not live yet.
Google Sheets · reconciliation

Your accounts team keeps the sheet. Realty Desk reads it.

If your accounts team already keeps a demand sheet, you don’t have to retype it. Realty Desk syncs the builder’s Google Sheet, works out totals per project, leaves cancelled flats out and matches what was received against what was raised.

Builder’s demand sheetSYNCED
FlatBuyerRaisedReceived
B-201Rahul Sharma₹29,75,000₹21,25,000
A-103Priyanka Bora₹18,60,000₹12,40,000
C-305Nasrin Ahmed₹14,25,000₹9,50,000
B-404Cancelled₹11,00,000—
Synced from Google SheetsB-404 cancelled · left out of totalsSample data
ReconciliationB-201 · sample
Demand #1 · Booking₹8,50,000₹8,50,000Settled
Demand #2 · Foundation₹12,75,000₹12,75,000Settled
Demand #3 · Slab 2₹8,50,000₹5,00,000₹3,50,000 short
Demand #4 · Slab 4₹8,50,000—Not yet due

Raised on the left, received on the right. Any gap stays visible on the buyer’s ledger until it is paid.

Demand lettersDemand sheet per buyer & flatPayment schedulesRaised vs receivedOutstandingOverdueAgingReconciliationBuyer ledgerCancelled flats excludedPost-sales overview
After the sale

Realty Desk isn’t only a CRM. It continues after the sale.

For a sales team, “booked” feels like the finish line. For a developer, it is where the money starts. The same buyer record carries on into demands, collections and the buyer’s own portal.

Before the saleLeadCaptured and called
Before the saleSite visitResult recorded
Before the saleBookingFlat marked booked
After the saleDemandLetters and schedule
After the saleCollectionReceived and reconciled
After the saleCustomerTheir own portal
Coming next · not live yetWhatsApp automation (reminder delivery)See what’s new →
FAQ

Questions about collections.

What does demand and collections mean in Realty Desk?

It is the money side of a booking. For every buyer and flat, Realty Desk keeps the demand letters raised, the payment schedule, what has been received, what is outstanding and what is overdue — next to the lead, calls and site visits that led to the sale.

Can Realty Desk read our existing demand sheet?

Yes. If your accounts team keeps demands in a Google Sheet, Realty Desk syncs it automatically. You can also enter demands directly. Either way, totals are worked out per project and cancelled flats are left out.

Does Realty Desk send payment reminders to buyers?

Realty Desk queues a reminder when a payment is coming due. Automatic delivery to the buyer over WhatsApp comes with WhatsApp automation, which is coming next and not live yet. Until then, your team sees what is due and makes the call.

How is aging worked out?

Each demand has a due date, based on the agreement or demand due days you set. Realty Desk groups what is unpaid into due today, 1–7 days, 8–30 days and more than 30 days, so the oldest money is the easiest to see.

Your real-estate operation has enough moving parts. They shouldn’t live in different systems.

See a lead enterget calledbecome a site visita bookingmove into collections