Side by side, without the sales talk.
How Realty Desk compares with running sales on spreadsheets, and with a CRM that wasn’t built for real estate. No competitor-bashing — just what changes, stage by stage.
Realty Desk vs spreadsheets
| Area | Spreadsheets | Realty Desk |
|---|---|---|
| Leads | Manual | Connected |
| Calls | Separate | Connected |
| Follow-ups | Manual | Automated reminders & tasks |
| Inventory | Separate | Connected |
| Collections | Separate | Connected |
| Analytics | Manual | Automatic |
| Mobile | Limited | Android app |
Realty Desk vs a generic CRM
Generic CRMs are built around contacts and deals, and many can be customised a long way. This isn’t about any one product — it’s about what comes built in when the software starts from real-estate work.
| Real-estate work | A typical generic CRM | Realty Desk |
|---|---|---|
| Projects & inventory | Usually set up by you with custom fields | Projects, towers and units with status, matched to buyer needs |
| Demand letters & collections | Often outside the CRM, in accounts or a sheet | Demand letters, schedules, aging, reconciliation and ledgers built in |
| Indian-language calls | Depends on add-ons | Transcription in Assamese, Bengali, Hindi and English, with summaries |
| Site visits | A generic meeting or activity | Scheduled → confirmed → completed / no-show, with the outcome moving the lead on |
| Channel partners | Usually a separate tool or a spreadsheet | Partner portal: register buyers, approval, tracking to booking, commission |
| Customer portal | Rarely part of a sales CRM | Buyer’s own portal: booking, payment schedule, ledger, demand letters, documents |
| Campaign counting | Usually counts every form fill as a new lead | Counts new, already-known and repeat enquiries separately |
Generic CRMs vary a lot. If yours already does all of this for you, you may not need to switch. If you’re building it piece by piece, see how it looks when it’s already joined up — the Realty Desk operating system.
Questions teams ask when comparing.
Is a real estate CRM better than Google Sheets?
For a small team with a few leads a month, a sheet can be enough. Once leads come from several sources, calls are spread across a team and payments need tracking after the booking, a real estate CRM keeps it all connected and stops follow-ups being missed.
Do we have to stop using Google Sheets?
No. Realty Desk syncs Google Sheets every couple of minutes, so teams can keep bringing leads — and demand sheets — through the sheets they already use.
Why not use a generic CRM?
A generic CRM can be made to work for real estate, and many teams do that. Realty Desk starts from real-estate work — projects and units, site visits, demand letters, collections, channel partners and Indian-language calls — so there is less to build yourself.